Procter and Gamble has launched a nationwide, open casting call for a new “Mr. Clean” to represent the familiar household cleaner. The company has not changed the look of their white-clad, he-man mascot in 58 years and is now mulling audition videos and in-person pitches from Mr. Clean hopefuls. The manufacturing giant is also open to a Miss Clean — or a Ms. or Mrs. Clean as the case may be.
“The winner — male or female — will be chosen based on their overall creativity, usage of the Mr. Clean jingle in lyric or song, likeness in look and tone to Mr. Clean (regardless of gender), and enthusiasm of the submission,” the company advises in its rules.
“Mr. Clean has been flexing his muscles against millions of household messes since 1959, tackling dirt, grease and grime. And, he just appeared in his all-new jingle TV spot that debuted in July,” said Kevin Wenzel, associate brand director, for the company. “As you can imagine, Mr. Clean is in need of some serious R&R, so we’re launching an open casting call to find someone who can be just as clean, fearless, helpful and tough on dirt.”
The next Mr. Clean wins $20,000, a large supply of the company’s popular Magic Eraser surface cleaners and an all-expenses-paid trip to New York City, where “he or she” will be featured in a 2017 limited edition Mr. Clean calendar.
And yes, the creative team is considering online auditions. Aspiring Mr. Cleans should visit TheNextMrClean.com.
• Jennifer Harper can be reached at jharper@washingtontimes.com.
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