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Packaging Design for Beginners: How to Create a Simple Box

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Using Adobe Illustrator and Adobe InDesign, here we’ll create a template for a simple rectangular box that's adaptable for cosmetics and other products. We’ll also look at how you can add patterns and text to your box quickly and easily. 

This is a great all-round introduction to creative packaging design for beginners. A little bit of knowledge about Illustrator and InDesign is useful, but not essential.

If you prefer video tutorials, you cannot miss this new video by Ashlee Harrell from the Envato Tuts+ YouTube channel. Learn how to create a packaging box design by following this video:

Looking for a quick-fix solution to your packaging design needs? You can find a range of package design templates and mock-ups on Envato Elements.

What You'll Need

You’ll need access to both Adobe Illustrator, for creating the vector die line for your box design templates, and Adobe InDesign, for putting together the artwork.

To create the simple box pictured here, you’ll also need to download the following images and fonts:

1. How to Create a Box Template in Illustrator

Step 1

You can choose to draw box design templates from scratch using the drawing tools in Illustrator, but it will save you a lot of time if you save the packaging template image below to your computer. 

Open the image in Illustrator and either use the Pen Tool (P) to trace the lines or use the Image Trace function (Window > Image Trace) to trace the image, checking the Ignore White box to pick up only the black lines of the image. 

image traceimage traceimage trace

Step 2

Go to File > Document Setup, and click on Edit Artboards.

Scale the artboard to a Width of 7 cm and a Height of 16 cm. These will be the dimensions of the face of your simple box. This is suited to a box for a 15 cm by 6 cm tube of hand cream or other cosmetics. 

Select the vector outline of the packaging box design and scale it so that one rectangular face of the box fits on the artboard, as shown below.

vector outline scaledvector outline scaledvector outline scaled

If you want to design a box that's bigger or smaller, you can adjust the dimensions of the artboard using the same proportions (i.e. a ratio of 7:16). But for now, we’ll work using this size of 7 by 16 cm. 

Step 3

When you have the vector scaled to the correct size, head up to Object > Artboards > Fit to Artwork Bounds.

fit to artwork boundsfit to artwork boundsfit to artwork bounds

With the artboard selected (File > Document Setup > Edit Artboards), make a mental note of the new dimensions of the artboard, which should be approximately 290 mm by 343 mm. 

edit artboardsedit artboardsedit artboards

Then select the vector template and Edit > Copy it. You can now exit or minimize the Illustrator window.

2. How to Create a Die Line in InDesign

Step 1

Open InDesign and go to File > New > Document.

With the intent set to Print, set the Width to match the width of your Illustrator artboard (here, 290.36 mm), and Height to match also (here, 343.1 mm).

The box packaging template is set up with a bleed area already, but you can also add more bleed if you like, by adding a value under the Bleed section. 

Click Create

new documentnew documentnew document

Step 2

Expand the Layers panel (Window > Layers) and double-click on Layer 1 to rename it Pattern.

Create four more new layers in this order: Folds and Bleed - DO NOT PRINT, DIE LINE - DO NOT PRINT, Labels and, finally, Type.

new layersnew layersnew layers

Lock all the layers except Folds and Bleed, and click on this to activate it. 

fold and bleedfold and bleedfold and bleed

Step 3

Working on the Folds and Bleed layer, Edit > Paste to drop the template outline onto the page. Position it so that it fits snugly on the page. 

pasted templatepasted templatepasted template

Step 4

On the vector, Right-Click > Ungroup. 

ungroupungroupungroup

Use the Selection Tool (V, Escape) to select the solid line on the inside of the outline, holding Shift to pick up each section, as shown below. 

solid linesolid linesolid line

When you’ve selected the whole of this line, Right-Click > Group it.

group elementsgroup elementsgroup elements

Step 5

In the Layers panel, click on the arrow to the left of the Folds and Bleed name to expand the layer. Identify the <group> you’ve just created. 

fold and bleed layerfold and bleed layerfold and bleed layer

Unlock the DIE LINE layer above it, and drag the <group> element up, dropping it into this layer. 

group onto die linegroup onto die linegroup onto die line

Then lock the Folds and Bleed layer, keeping the DIE LINE layer unlocked and active. 

die line unlockeddie line unlockeddie line unlocked

Step 6

Expand the Swatches panel (Window > Color > Swatches) and choose New Color Swatch from the main menu. 

new color swatchnew color swatchnew color swatch

Name the swatch Die Line Spot Color and set the Color Type to Spot. Increase the level of Magenta to 100% and click Add and Done

new color swatchnew color swatchnew color swatch

Step 7

With the outline on the DIE LINE layer selected, switch the color of this from [Black] to Die Line Spot Color. 

die line spot colordie line spot colordie line spot color

Then, with the die line still selected, head up to Window > Output > Attributes. Check the Overprint Fill box. Your die line is now properly set up for exporting—great job!

attributesattributesattributes

On the Folds and Bleed layer, you should now have only the fold marks and bleed marks visible, which won’t need to be printed. 

fold and bleedfold and bleedfold and bleed
Depending on the printer you use, they may want the fold marks to be set up in a spot color too, to allow them to be scored. To do this, repeat the same process above, using a different color (e.g. 100% Cyan) to mark the fold lines as different from the die line. 

3. How to Add Pattern and Type to Your Box

Step 1

Lock the DIE LINE layer and unlock the Pattern layer at the bottom. 

Use the Rectangle Frame Tool (F) to create an image frame across the whole page, extending the edges up to the bleed. 

Go to File > Place, and choose a pattern from the Color splash patterns pack you downloaded earlier. Click Open, and allow the image to fill up the whole frame. 

color splash patterns packcolor splash patterns packcolor splash patterns pack

Step 2

Use the Eyedropper Tool (I) to pick up the very pale pink color from the pattern. 

eyedropper tooleyedropper tooleyedropper tool

Double-click on the Fill Color box at the bottom of the Tools panel to open the Color Picker window. Click Add CMYK Swatch and then OK

color pickercolor pickercolor picker

Repeat the process for the dark pink color in the background of the pattern, adding this to the Swatches panel too. You now have two complementary color swatches to use on the labels and type on your box.

swatches panelswatches panelswatches panel

Step 3

If you have a busy pattern on your simple box, creating labels to sit behind text is an effective way of keeping text legible and clear. 

Use the Rectangle Tool (M) to create labels on the faces of the box, or for a more irregular look use the Pen Tool (P) as I’ve done here. Set the Color Fill to the pale pink swatch. 

pen toolpen toolpen tool

Use the same tool to create a border for the label, setting the Fill to [None] and Stroke Color to [Black].

border for labelborder for labelborder for label

Step 4

Copy and Paste the label and border, placing these on the other sides of the packaging box design. Adjust the scale on the main face of the box to create a more square label. 

pasted labelspasted labelspasted labels

Step 5

You can add a barcode to the bottom of your box packaging design by using the Rectangle Frame Tool (F) to create an image frame.

rectangle frame toolrectangle frame toolrectangle frame tool

File > Place, choosing a barcode image, and Open, centering it in the frame. 

barcodebarcodebarcode

Step 6

Lock the Pattern layer and unlock the top layer, Type

type layertype layertype layer

Use the Type Tool (T) to create a text frame over the top of the label on the second-from-right panel of the box. Type in a product title, and set the Font to Avera Sans Sketch and the color to your dark pink swatch.

avera sans fontavera sans fontavera sans font

Frame the heading with smaller text frames set in Avera Sans Brush and Bold, and in [Black].

avera sans brushavera sans brushavera sans brush
swatches panelswatches panelswatches panel

Step 7

Copy and Paste the set of text frames across onto the far-right face of the box, so that the product name can be viewed on two sides.

pasted framespasted framespasted frames

You can add a list of ingredients or details about the company’s website over the long label on the far-left panel. 

character panelcharacter panelcharacter panel

4. How to Export Your Box for Printing

Step 1

Make sure the layers you want to have printed and cut/scored are visible. If you don’t want the fold lines to be visible (i.e. you haven't set them up in a spot color), then make sure to switch off this layer. For demonstration purposes here, I’ve kept the Folds layer switched on.

Go to File > Export. Name your file and choose Adobe PDF (Print) from the Format menu. Click Save

In the window that opens, choose PDF/X-1a:2001 from the Adobe PDF Preset menu at the top. This is the best version to choose for exporting die lines.

pdf exportpdf exportpdf export
Some printers may request you export any die lines or score lines as a separate PDF file. To do this, export each of these layers as separate PDF files. Then switch off the visibility of both layers in InDesign, and export the Pattern, Labels and Type layers only, in one PDF file.

Step 2

Click on Marks and Bleeds in the window’s left-hand menu. Check both All Printer’s Marks and Use Document Bleed Settings.

bleed settingsbleed settingsbleed settings

Then click Export to create your press-ready PDF file. 

Conclusion: Your Finished Box Packaging Design

Yay! Now you know how to design a box from scratch.

Once you’ve sent off your packaging artwork to the printers, it’s time to sit and wait eagerly for your boxes to get delivered. There’s nothing more exciting than seeing your packaging artwork in 3D form—particularly when the boxes are on the store’s shelf!

final box designfinal box designfinal box design

If you're eager to create a box again but with a different look, downloadable box design templates can be a quick and easy solution if you're short on time. You can find a selection of packaging design templates and mockups over on Envato Elements.

Professional Packaging Mockups From Envato Elements

If you've created packaging design templates with the tutorial above, you'll need some mockups to show them off. Here are a few from Envato Elements that can get the job done.

1. Box Packaging Mockup Design (PSD)

Box Packaging MockupBox Packaging MockupBox Packaging Mockup

We've got a cool packaging template to help you design a box mockup. It's highly customizable and lets you apply any color or pattern to the cardboard texture. Add your logo for the perfect representation of your creative packaging design.

2. Packaging Box Mockup Design (PSD)

Box MockupBox MockupBox Mockup

Customizable backgrounds and a cool package design make this a must-have if you want to create a box mockup. The realistic shadows and aesthetic allow you to share an image that's true to life. Editing this packaging mockup's look is easy too, thanks to the Smart Object layers.

3. Box Packaging Mockups (PSD)

Box MockupsBox MockupsBox Mockups

If you've spent some time on your packaging box design, show your work off. This mockup has an open box, meaning you can share both the outside of the carton and the inside of the lid. It's a top selection for creating a box design mockup.

4. Product Box Package Mockup Design (PSD)

Package Box Mockup: Long Rectangle BoxPackage Box Mockup: Long Rectangle BoxPackage Box Mockup: Long Rectangle Box

If you've designed a neat makeup label, share it with your followers with this creative packaging box design mockup. It's easy to customize and lets you share what you've made in detail.

5. Package Box Mockup Design Template (PSD, JPG)

Package Box MockupPackage Box MockupPackage Box Mockup

This is the last of our box packaging mockups, and it's a great one. It features multiple scenes, letting you show combinations and different orientations. If you're into designing packaging design templates and have a few options you want to share, you can't go wrong with this download.

Discover More Tutorials and Resources

Looking for more packaging design tips? These tutorials show you more ways you can create your own boxes, packets, labels, and much more:

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